Webinars >>Social Media
Social media as a recruitment tool for clinical trials: The Best, the Worst, and the Balanced 

​Social media is perhaps one of the most effective ways to increase the visibility and public profile of a given clinical trial. It can be used to highlight key elements of interest of potential patients, address common concerns, answer most questions, and educating all stakeholders. In the last 5 years, use of social media for recruitment of patients has increased to about 11% of all patient recruitment for clinical trials. With only about 1 in 10 patients being approached using social media to participate, social is one of highest-potential less-used recruitment avenue available to sponsors of clinical trials, particularly for younger patient populations. However, social media recruitment poses new challenges from regulatory, ethical, technical, logistical, and public perception perspectives. This seminar will provide tips for using social media in an effective and compliant manner to approach, educate and select clinical trial participants. Also discussed will be comparison between social media and other strategies such as data mining, electronic medical record searches to match patients with trials, and working with patient advocacy groups. The seminar will provide tested strategies to implement a strong social media campaign for trial recruitment that is focused on patient trust building and conversion.
Areas Covered in the Session:
  • Social media recruitment strategy
  • Regulatory approval of social media recruitment portals
  • Analyzing effectiveness of social media recruitment tools
  • Cultural, generational and technical challenges and solutions
  • Generating social media visibility
  • Social media messaging: best practices
  • Pros and cons of various social media outlets
  • Trends of social media usage and troubleshooting

Why should you attend:

The seminar will discuss the best practices, and do’s and don’ts for using social media in clinical trial recruitment. Common issues, misconceptions, perceptions, and possible solutions will be discussed. Regulatory, legal, technological, financial and logistical issues related to use of social media in clinical trial recruitment will be presented. Best practices will be discussed using examples for the presenter’s extensive experience in the field. The seminar will provide tips and suggestions to add social media recruitment campaign to trials of all sizes using case studies and examples.
Who will benefit: 

The following individuals or disciplines will benefit from attending this Webinar:
  • Clinical project managers
  • Clinical research associates
  • Clinical coordinators
  • Principle investigators
  • Compliance Managers
  • Regulatory Vice Presidents, Directors and Managers
  • Attorneys – In-house or Outside Counsel
  • Senior executives of pharmaceutical and device firms
Date: February 11, 2021
Time: 12 PM EST        
​Duration: 60 Minutes

Speaker
Mukesh Kumar, PhD, RAC Lead Consultant, Brij Strategic Consultations

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For additional information on the workshop agenda and logistics, please call 410-501-5777 or email: info@fdamap.com