Day: July 30, 2020

Celebrity endorsements and testimonials are a prominent way to market a medical product; our media and airways are filled with drug advertisements featuring famous people. But one could use celebrity testimonials to boost the prospects of an investigational product as well. ImmunityBio, Inc., a California company owned by Dr. Patrick Soon-Shiong, treated two celebrities with … Read more

The pandemic has created enormous wealth for Moderna, Novavax, and several other companies developing vaccines and treatments for the virus, much of it at the taxpayer’s expense, so it’s a fair question to ask, what the public “investors” are getting in return. Short answer, not much. Companies often use the cost and risk of developing … Read more