Social media has emerged as an incredibly powerful tool for enhancing the visibility and public awareness of a specific clinical trial. It offers various advantages, such as the ability to emphasize significant aspects of interest to potential patients, address common concerns, provide answers to frequently asked questions, and educate all parties involved. Over the past five years, the utilization of social media for patient recruitment in clinical trials has risen to approximately 11% of all recruitment efforts. This indicates that social media represents a promising yet underutilized avenue for trial sponsors, especially when targeting younger patient populations, as only one out of every ten patients is approached through social media for participation.

However, employing social media for recruitment presents a set of fresh challenges from several perspectives, including regulatory, ethical, technical, logistical, and public perception. This seminar aims to offer guidance on effectively and compliantly utilizing social media to approach, educate, and select participants for clinical trials. Additionally, it will compare social media with alternative strategies such as data mining and electronic medical record searches to match patients with trials, as well as collaborating with patient advocacy groups. The seminar will provide proven strategies to implement a robust social media campaign for trial recruitment that focuses on establishing patient trust and achieving successful conversion.

Areas Covered in the Session:

• Social media recruitment strategy
• Regulatory approval of social media recruitment portals
• Analyzing effectiveness of social media recruitment tools
• Cultural, generational and technical challenges and solutions
• Generating social media visibility
• Social media messaging: best practices
• Pros and cons of various social media outlets
• Trends of social media usage and troubleshooting

Why should you attend:

The seminar will discuss the best practices, and do’s and don’ts for using social media in clinical trial recruitment. Common issues, misconceptions, perceptions, and possible solutions will be discussed. Regulatory, legal, technological, financial and logistical issues related to use of social media in clinical trial recruitment will be presented. Best practices will be discussed using examples for the presenter’s extensive experience in the field. The seminar will provide tips and suggestions to add social media recruitment campaign to trials of all sizes using case studies and examples.

Who will benefit: 

The following individuals or disciplines will benefit from attending this Webinar:

• Clinical project managers
• Clinical research associates
• Clinical coordinators
• Principle investigators
• Compliance Managers
• Regulatory Vice Presidents, Directors and Managers
• Attorneys – In-house or Outside Counsel
• Senior executives of pharmaceutical and device firms