Social media as a recruitment tool for clinical trials: The Best, the Worst, and the Balanced

Date: December 23, 2024
Duration: 60 Minutes
Time: 12 PM EST

Social media has emerged as an incredibly powerful tool for enhancing the visibility and public awareness of a specific clinical trial. It offers various advantages, such as the ability to emphasize significant aspects of interest to potential patients, address common concerns, provide answers to frequently asked questions, and educate all parties involved. Over the past five years, the utilization of social media for patient recruitment in clinical trials has risen to approximately 11% of all recruitment efforts. This indicates that social media represents a promising yet underutilized avenue for trial sponsors, especially when targeting younger patient populations, as only one out of every ten patients is approached through social media for participation.

However, employing social media for recruitment presents a set of fresh challenges from several perspectives, including regulatory, ethical, technical, logistical, and public perception. This seminar aims to offer guidance on effectively and compliantly utilizing social media to approach, educate, and select participants for clinical trials. Additionally, it will compare social media with alternative strategies such as data mining and electronic medical record searches to match patients with trials, as well as collaborating with patient advocacy groups. The seminar will provide proven strategies to implement a robust social media campaign for trial recruitment that focuses on establishing patient trust and achieving successful conversion.

Areas Covered in the Session:

  • Social media recruitment strategy
  • Regulatory approval of social media recruitment portals
  • Analyzing effectiveness of social media recruitment tools
  • Cultural, generational and technical challenges and solutions
  • Generating social media visibility
  • Social media messaging: best practices
  • Pros and cons of various social media outlets
  • Trends of social media usage and troubleshooting

Why should you attend:

The seminar will discuss the best practices, and do’s and don’ts for using social media in clinical trial recruitment. Common issues, misconceptions, perceptions, and possible solutions will be discussed. Regulatory, legal, technological, financial and logistical issues related to use of social media in clinical trial recruitment will be presented. Best practices will be discussed using examples for the presenter’s extensive experience in the field. The seminar will provide tips and suggestions to add social media recruitment campaign to trials of all sizes using case studies and examples.

Who will benefit: 

The following individuals or disciplines will benefit from attending this Webinar:

  • Clinical project managers
  • Clinical research associates
  • Clinical coordinators
  • Principle investigators
  • Compliance Managers
  • Regulatory Vice Presidents, Directors and Managers
  • Attorneys – In-house or Outside Counsel
  • Senior executives of pharmaceutical and device firms

Speaker: Mukesh Kumar

​PhD, RAC | CEO, FDAMap

For more info, fill the box below. We will contact you within 24 hrs.

Webinar Fee

Prices are in US Dollars.
The registration fee includes: The live webinar & all related course materials.

Terms & Conditions to register for the Webinar

Your Registration for the workshop is subject to following terms and conditions. If you need any clarification before registering for this webinar please email us at info@fdamap.com

Payment

We accept credit card, debit card, and PayPal. 

Cancellations & Substitutions:

Written cancellations through fax or email (from the person who has registered for this conference) received at least 5 business days prior to the start date of the event will receive a refund — less a $30 administration fee. No cancellations will be accepted — nor refunds issued — within 5 business days before the start date of the event. You may however, choose to substitute the webinar for which you are registered with some other webinar in the future.

On request by email or fax (before the seminar) a credit for the amount paid minus administration fees ($30) will be transferred to any future FDA Map event and a credit note will be issued. No-shows will be charged the full amount.

Webinar material will be uploaded on the website 24 hours before the scheduled date of the webinar. In case it is not available on the website due to some technical issues, we will email the material a few hours before the start of the webinar.

In the event FDA Map cancels the webinar, FDA Map will issue a full refund to all the registrants for that webinar. Some topics and speakers may be subject to change without notice.

For any information on the training agenda and logistics, please call +1 410-501-5777 or email: info@fdamap.com